GDPR Privacy Notice

Who we are

Dynamic Maths is the trading name of David Watkins, a sole trader supplying free and paid-for materials to secondary maths teachers in Scotland. The records kept and maintained are solely for the administration of the business and will never be shared with any other third party.

This privacy notice explains what personal data we collect, how we use it, how we ensure your privacy is maintained, and your legal rights under the UK General Data Protection Regulations (GDPR).

Our Lawful Bases for Processing

Under the UK GDPR, we rely on the following legal grounds to handle your data:

1. Contractual Necessity: To process your purchase and deliver your PDF products.
2. Legitimate Interests: To maintain a record of your product licences and to send occasional business-to-business updates or errata/corrections to previous school customers regarding their purchases.
3. Consent: For individuals who voluntarily sign up to our MailChimp newsletter list.

Types of data we collect

Purchasing Data

When you purchase revision notes or prelims from us, we will store the following information in a Microsoft Excel spreadsheet which is securely held. Prior customers may be emailed by us in the future (see "Email Lists" section), unless you have opted out.

This data will never be shared with any third party without your explicit consent. The data is retained for as long as the product licence remains active and supported by Dynamic Maths. This allows us to verify your proof of purchase and re-supply a replacement copy of your previously purchased notes for free if needed.

Data held is:

• Date of Purchase;
• Items for which licence was purchased (i.e. which product you purchased);
• Email address supplied when purchase made;
• Name of organisation (or name of single user) supplied when purchase was made

Postal and Email Mailing Lists

We only send marketing letters or emails to customers who purchased a school or college site licence. We never send marketing letters or emails to customers who purchased a single user licence unless you have explicitly opted in to our mailing list.

When sending emails we use the bcc field to ensure other recipients can't access your details.

We maintain a spreadsheet listing all secondary schools and colleges in Scotland which we use for occasional email or postal mailings about our products. This list is kept in Microsoft Excel format and will never be shared with any other organisations. The list includes the following information:

• The name of every secondary school and Further Education College in Scotland;
• The postal address of each school/college, as listed on the school/college website;
• The name, job title and (where consent has been obtained - see below) email address of the member of staff in charge of maths courses (i.e. Principal Teacher, or Head of Maths) at the institution;
  • If you do not want us to use this address to email you, you can inform us by emailing our Data Protection Officer, David Watkins, at david@dynamicmaths.co.uk .
• The generic (public) email address of the main office of the school or college, as listed on the school/college website.
• Whether there has been an explicit request to opt-out of communications (this information is kept to ensure the address is never re-subscribed accidentally).

Email Lists

We sometimes email all customers who have previously purchased from us. This may be for a number of reasons: to inform you of a new product (as stated above these emails will be sent to customers who have bought school or college site licences only, and never to customers who have purchased single user licences); to inform you of a mistake with a previously purchased product (and to re-send you a new version for free) or to ask your opinions. We do not rent or trade email lists with any third party. When sending emails we use the bcc field to ensure other recipients can't access your details. You can unsubscribe to general mailings at any time by replying to the email asking to be removed or by emailing our Data Protection Officer, David Watkins, at david@dynamicmaths.co.uk .

Where an email address has been provided by a customer who purchased a product, then in line with the Direct Marketing Guidance from the Information Commissioner's Office (see paragraph 131), we will assume implied consent via a "soft opt-in" for occasional marketing emails for similar products or services (revision notes or prelims). This is explicitly stated on our website at the point of purchase and within the delivery email, along with clear instructions on how to opt out at any time by contacting us at david@dynamicmaths.co.uk. This opt-out reminder will be clearly restated in all subsequent communications.

We also maintain an opt-in email list for people who would like to be kept up to date on our new products. We use a third-party provider, MailChimp, to maintain the list of subscribers and unsubscribers and to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice. You can unsubscribe to general mailings at any time by clicking the unsubscribe link at the bottom of any of our emails or by emailing our Data Protection Officer David Watkins at david@dynamicmaths.co.uk .

Under the UK’s Privacy and Electronic Communications Regulations (PECR), it is permissible to send marketing communications to corporate email addresses (such as official school or college email addresses) without prior consent. However, we strictly respect your right to privacy; we will always provide an immediate, absolute right to opt out of any future marketing, and we choose to focus primarily on contacting individuals who have actively opted in or who have a previous purchasing relationship with us.

Website Cookies

Dynamic Maths does not use any of their own cookies to collect information; however some items of our website are links to social media sites, using standard code from the sites. These codes sometimes include cookies related to that site. These include:

• on every page of our website is a Facebook ‘like’ button that allows users to ‘like’ us on Facebook. The code for this button is supplied and managed by Facebook and includes a cookie from Facebook.
• on every page of our website is a X (formerly Twitter) ‘follow’ button that allows users to ‘follow’ our X feed. The code for this button is supplied and managed by X and includes one cookie that provides statistics to X.
• Our online store is run via PayPal and the objects involved in this contain a cookie from PayPal.
• The homepage of our website includes an embedded YouTube video that demonstrates how to use our worksheets. The frame containing this video includes four cookies from YouTube that track location, bandwidth and what videos you have seen.

Access to your personal information

Your Legal Rights

Under UK data protection law, you have specific rights regarding your personal information, including:

1. The right to access the personal data we hold about you.
2. The right to request that we correct any inaccurate information.
3. The right to request erasure ("the right to be forgotten") of your data where it is no longer required for contractual or licensing records.
4. The right to object to or restrict certain processing activities, including a total right to object to direct marketing at any time.

To exercise any of these rights, please email your request to the Data Protection Officer, David Watkins, at david@dynamicmaths.co.uk. If you are unsatisfied with how we handle your data, you also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) via their website at www.ico.org.uk.

Updates to this Privacy Notice

This policy was last reviewed in July 2026.